Google, and other search engines, place a high value on blogs so it’s wise to add a blog to your main website. Regularly publishing quality articles on your blog to complement what you’re offering on your website (e.g. products, services, opinions, causes) will attract more quality visitors to your website overall.
The best blog building strategy is to create the blog in either a subfolder or subdomain of your website so it’s attached directly to your website. This allows search engines to index your blog quickly and it can boost your website’s rank in SERPs (search engine result pages).
In other words, links to your site (and blog) will have a greater chance of appearing on the first two pages of internet user’s search results, potentially greatly increasing the number of visitors to your site.
A blog’s url will look like:
Blog.test.com – if it’s in a subfolder
or
Test.com/blog – if it’s in a subdomain
Creating a blog on a separate domain is, in contrast, a poor strategy. A separate domain means a different websites (url) entirely for the blog, so it won’t be attached to your main website. Search engines will have to index two separate websites, and the indexing of the new blog will take longer than it would if you had attached it to your main website.
You also won’t increase the search engine rank of your main website via your blog if you use the separate domain strategy, even if you have links to your blog on your main website. The best strategy, therefore, is to connect your blog directly to your website via subfolder or subdomain.
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