Duplicate content should be avoided, but there is a lot of confusion about what it is. Put simply, duplicate content is when the same, or highly similar, content on a website is found in more than one place (url) online. Search engines like Google struggle with (and sometimes penalize) duplicate content because their filters often […]
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Multimedia content online includes text, images, audio, video, and slideshows. There are two good reasons for publishing multi-media content on your site: 1. People have different preferences for how information is presented online. Publishing content in several different forms on your site to appeal to different visitors can greatly increase your site’s readership. 2. Google […]
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