What is Blogging: Personal Versus Business Blogging

by Thesmania on November 29, 2014

in Blogging, How to

What is Blogging

What is blogging?

First it’s important to understand what a blog is. A blog (a term derived from “web log”) is a website that takes the form of a diary or journal. Entries on a blog are called “posts”.

Posts are usually in reverse chronological order so the most recent posts are listed first.

Blogging, therefore, is creating and publishing posts on a blog.

Personal Blogging

Personal blogging is when a blogger creates a blog that shares their interests and skills such as hobbies, opinions, and experiences. Some personal blogs have very little written content, they’re devoted to sharing photos, artwork, music and/or works of fiction.

Business Blogging

Business blogging is when a blogger creates a blog that showcases their business to promote what they’re selling. Personal content can also be good to include on business blogs because it helps potential customers learn more about the people who run the company, improving rapport and trust.

Some business bloggers get commission if a person clicks on a link on their site and buys a product from another business (known as “affiliate marketing”).

There are several free blogging platforms to choose from to create blogs. One of the most popular and versatile is WordPress.

What is Best for Blogging, WordPress.com or .WordPress.org?

WordPress.com is a free blogging platform.
WordPress.org blogs are also free but you first need to buy a domain name (e.g. www.yourname.com) and hosting for your domain name before installing a WordPress.org blog.
For the most customization options and highest protection for the content of a blog, use WordPress.org blogs on your purchased domain.

That way you’ll own the content of the WordPress blog that you install. You’ll also be able to customize the look and functions of your blog in many ways.

In contrast, with a completely free WordPress.com blog you won’t own the content of your blog, WordPress.com will. You’ll also have to stick to the strict rules that WordPress.com requires you to follow and you’ll have a very limited number of options for customization.

Professional Blog Development

Do you need help setting up your own blog? Find out more here.


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